With the continued success that Shinola has seen since the company first opened their doors in Detroit’s midtown area, it was just a matter of time before they branched out into other areas. And what better way than by tackling a need within the city that they call home. IT was recently announce that Shinola and Bedrock Real Estate are partnering up on a new boutique hotel in Downtown Detroit, with a scheduled opening in the Fall of 2018.
From the Crain’s Detroit Business article
The red eight-story building downtown at 1400 Woodward Ave., which began life as a hardware store and most recently housed Eastern Wig & Hair Co. LLC, will be renovated into a hotel meshing the craftsmanship Shinola is known for with Bedrock’s urban development experience, the developers say. The four-story building two doors down at 1416 Woodward Ave. is also part of the project. It was designed by Smith Hinchman & Grylls in 1936 for Singer Sewing Machine Co.
Developing a hotel is a step well outside Shinola’s previous retail focus, which encompasses watches, bicycles and other items, assembled in Detroit.
Renovations on the building are set to begin in November and wrap up in time for a fall 2018 opening of the 130-room Shinola Hotel.
The companies declined to release the structure of their working partnership or the amount that will be invested in the project.
Bedrock is “a creative real estate firm that focuses on delivering unique developments,” said Dan Mullen, executive vice president at Bedrock.
“Shinola is this amazing craftsmanship brand. Utilizing both of our expertise to build a hotel is what is so attractive about this.”
If you think about a Shinola store, “you begin to see how the Shinola brand can work within a hotel environment,” Shinola President Jacques Panis said.
“We’re really bringing something unique to this market and hopefully, unique to the U.S. and the world.”
The Detroit hotel will be a first for Shinola and its founder Tom Kartotis. But it marks a second hotel for Gilbert, who also counts Detroit’s Greektown Casino Hotel among his vast holdings.
The companies are tapping New York-based restaurant company NoHo Hospitality Group, which has a Michelin star and James Beard Foundation awards and nominations to its credit, to do the food and beverage elements of the hotel.
To read the complete Crain’s Detroit Business article, click on the link below