Mitch Albom’s latest venture is all about giving back to the community!!

Courtesy of The Detroit Free Press

Courtesy of The Detroit Free Press

Detroit Free Press columnist Mitch Albom is well know for his many charitable ventures. His latest is know different and even expands on the theme as well.

More from the Free Press article.

The shop, which set up to look like an old-fashioned ice cream parlor, will sell water ice, a colorful new dessert for Michiganders.

“Water ice is sort of like Italian ice, but it’s a little bit different,” Albom said, reminiscing about how it was one of his favorite childhood desserts. “The consistency is different, the flavors are much different — and the only place you can really get it in this country is in Philadelphia and South Jersey. For whatever reason they don’t make it anywhere else.”

The proceeds from the business, he said, will go back into the enterprise and support his charity, S.A.Y. Detroit.

Albom started S.A.Y. (Super All Year) Detroit in 2006 — the year the city hosted the Super Bowl — after making a public plea to help the homeless all year. He said he got the idea for the water ice shop from Newman’s Own, the late actor’s line of food products that includes salad dressing, pasta sauce, lemonade, popcorn and salsa that benefits charity.

To read the full Detroit Free Press article, just click on the link below

Albom’s new Water Ice Factory makes treats for charity

Detroit Water Ice Factory

Address: One Campus Martius, 1014 Woodward Ave., Detroit

Hours: 11 a.m.-9 p.m. Mon.-Sat.; noon-6 p.m. Sun.

Cost: $3.25-$4.75 a cup

Supports: S.A.Y. Detroit

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